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参考一刻：转贴一组美国人使用媒体的最新数据

                                      

Newspaper sections appealing to US teens
Section	12-17	Males	Females	12-14	15- 17
Ads	34%	22%	46%	31%	36%
Classifieds	25	25	26	15	36
Comics	49	50	48	52	46
Entertainment	41	38	44	39	43
Grocery ads	10	6	15	10	11
Horoscopes	31	20	42	26	35
Local news	32	29	36	25	39
National news	22	22	22	17	27
Sports	42	54	30	39	45
TV listings	20	19	21	22	18
Source: Teenage Research Unlimited

What US teens do
Activity	12-17	Males	Females	12-14	15-17
Reading a book	55%	44%	67%	57%	54%
Watching rented videos	58	57	60	56	61
Going to movies	50	51	50	49	52
Exercising	64	64	65	59	69
Going to the mall	53	42	63	49	56
Downloading music	30	31	29	23	38
Playing video games	56	75	36	62	50
Going to library, museum, gallery	27	22	32	29	25
Playing sports	74	79	69	81	68
Source: Teenage Research Unlimited

Where Americans get their daily news
Medium	All	No Internet	Dial-up	Broadband
Local TV	59%	57%	65%	57%
National TV	47	43	50	49
Radio	44	34	52	49
Local paper	38	37	41	38
Internet	23	0	26	43
National paper	12	8	12	17
Source: Pew Internet & American Life Project

Search conversion among online buyers
	Total searches	Conversion	Searches per searcher	Searches per buyer
All Categories	552.5	10.4%	6.7	65.1
Home & Garden	121.0	4.4%	3.1	70.2
Consumer Electronics	74.3	2.8%	2.5	88.0
Music, Movies, Video	66.6	4.7%	2.8	59.0
Toys & Hobbies	59.5	5.2%	2.4	46.2
Apparel & Accessories	40.8	15.0%	2.3	15.4
Source: comScore Networks

Latent and direct search referrals
Category	Latent	Direct
Average, All Categories	56%	44%
Music, Movies, Video	77%	23%
Computers, Peripherals, PDAs	69%	31%
Home & Garden	69%	31%
Toys & Hobbies	61%	39%
Video Game Consoles	58%	42%
Jewelry & Watches	57%	43%
Source: comScore Networks

Who buys ads on movie sites
	Impressions, 000	Share
Walt Disney	121,169	32.5%
GE	81,168	21.8%
News Corp	47,299	12.7%
DreamWorks SKG	40,038	10.7%
Time Warner Inc.	34,401	9.2%
Sony Corporation	23,433	6.3%
Viacom Inc	11,982	3.2%
American Zion	2,436	0.7%
Magnolia Pictures	2,209	0.6%
J2 Communications	1,608	0.4%
Rogue Pictures	1,466	0.4%
Mattel, Inc.	1,047	0.3%
Rockne & Jones	487	0.1%
Lions Gate	471	0.1%
Eagle Rock	449	0.1%
Sparq	431	0.1%
PictureHouse	411	0.1%
Anchor Bay	404	0.1%
Tel Ra Productions	301	0.1%
Laurel Hill	285	0.1%
Total	373,025	100.0%
Source: Nielsen//NetRatings

Top movie sites
	Audience, 000	Reach, %
IMDb	6,321	4.89
Netflix	3,565	2.76
MSN Movies	3,453	2.67
Yahoo! Movies	3,228	2.5
Moviefone	2,734	2.12
Blockbuster	1,469	1.14
UGO Film/TV	1,151	0.89
Rotten Tomatoes	1,063	0.82
iFILM	868	0.67
fandango.com	821	0.64
Source: Nielsen//NetRatings

来源：ZDnet博客

【作者: 方兴东】【访问统计:】【2006年03月28日 星期二 03:08】【 加入博采】【打印】